Monday 24 September 2012

TV schedualing

1.
The schedual for each day can be broken down inot clear segments. How would you categorise these segments?

Early am - Adults and children - News, CBBC, Cbebbies etc.
Late am, early pm - Retired people, jobless, housewives, mothers
4:00-6:00pm - Childrens television, the news
6:00-9:00pm - Soaps, TV drama
9:00pm onwards Watershed) - Violence, drigs, alcohol, sex etc.

2.
Who are the target audience for thede segments?

Early am: Children and adults
Early pm: Those who dont work, those who stay home in the day time
Late afternoon 6:00pm : Children, Adults, Teens, Elderly
6:00-9:00pm - Young adults, Adults, Elderly
9:00pms onwards: Adults

3.
What would you say are the most popular genres of television?

- Chat shows
- Reality TV: 'Celebrity get me Out of Here'
- News
- TV drama
- Factual

4.
Wgo is the target audence of each terresrial channel? Give examples of schedual programmes to support your views.

- BBC 1: Mixed ausdience, mainly adults, some children
- BBC 2: Older adult. E.g. 'My life in Books' - more niche
- ITV 1: Females inthe morning, mass audience later on in the afternoon. E.g. 'X-factor'
- Channel 4: Niche audience, at different times of the day; Children: 'Hoobs', 'Teens and childern: 'The Simpsons', Older audience:' Deal or no Deal', Older audience and Teens: 'Ugly Betty'
- Channel 5: More mass audience. 'Ice road Truckers'

5.
Roughtly, what percentage of each channels scheduals is take up eith repeats? Why do you think this is?

Roughly a third of each channels schedual is taken up with repeats, due to it being cheaper.

6.
Which channels have more imported programmes in their scheduals? Why do you think this might be?

- Appeals to specific target audience: 'The Simpsons' appeals to young children and adults
'Ugley Betty' appeals to an older female audience
- Could be that it is cheaper

7.
What do you understand about the term 'The watershed' and where does this occur in th e scheduals?

9:00pm and on wards
The term is the time period in a television schedule during which programs with adult content can air.
It comes from a geographic term, A ridge of high land dividing two areas that are drained by different river systems.

Inheritance:
Scedual a programme after a popular programme to inherit some of the audience.
Pre-echo:
Schedual a programme before a popular programme so the audience will catch the end of the new programme.

Hammocking:
Place a programme between two popular programmes.

New Technologise - Remote controls:
Weare capable to change programmes more easily, and due to this scheduals have less impact as an audience may 'Channel Hop'. However before remotes people used to have to move to change the channel, now it is easier. In the 60s, 70s and 80s there was channel loyalty, it is now a thing of the past due to global, digital and satellite TV. There are more trailers to encourage people to watch shows/programmes then there where back then.


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